“Hiring a fractional CMO can save companies up to 60% in costs compared to a full-time CMO.”
In today’s whirlwind business environment, many CEOs and COOs of small to medium-sized companies find themselves needing top-notch marketing expertise without the full-time commitment of a permanent executive. Enter the Fractional CMO. But who exactly hires these part-time marketing maestros, and why? Buckle up, because we’re about to dive into when to hire a fractional CMO, where to find one, and what they actually do. Plus, we’ll break down the difference between a fractional CMO and a consultant, so you know exactly what you’re getting into and who’s the right fit for you.
Ready to uncover the best fractional CMO companies and how they can supercharge your business? Let’s get this show on the road.
When to Hire a Fractional CMO?
So, when should you pull the trigger on hiring a fractional CMO? Imagine this: your business is growing faster than your weeds during a rainy season, but your marketing strategy feels like it’s stuck in a time warp. You need expert guidance, but a full-time CMO’s salary isn’t in your operating reality. Sound familiar? That’s where a fractional CMO swoops in like a superhero.
Fractional CMOs are perfect for businesses at a pivotal moment. Here’s a closer look at what such a business might look like:
- Rapid Growth: Your company is experiencing rapid growth, and you need someone to scale your marketing efforts accordingly. You’re launching new products or expanding into new markets and need strategic oversight to ensure these ventures succeed.
- Limited Budget: Your business is thriving, but the budget isn’t quite there for a full-time CMO. You need high-level expertise without the full-time price tag, making a fractional CMO the ideal solution.
- Strategic Shift: You’re planning a significant shift in your marketing strategy, such as rebranding or entering a new industry. A fractional CMO can provide the seasoned insight necessary to navigate these changes effectively.
- Project-Based Needs: Perhaps you have a specific project, like a major product launch or a comprehensive marketing audit, that requires expert attention. A fractional CMO can jump in for the duration of the project, providing the guidance you need.
If your company fits any of these profiles, a fractional CMO might be your new best friend. They bring the expertise you need, exactly when you need it,
“The fractional executive market has seen a 50% growth over the past three years.”
without the overhead of a permanent hire. Keep in mind that a permanent hire of this caliber typically involves a salary as high as $300K, plus bonuses and other incentives, not to mention health benefits. That makes a fractional CMO option a HUGE benefit!
Where Can I Find a Fractional CMO?
Now, you might be wondering, “Where do I find one of these marketing wizards?” Look no further than Invictus CMO. At Invictus CMO, we specialize in connecting businesses like yours with an impressive and proven fractional CMO who can take your marketing on the path that you need it to be. This seasoned professional is ready to roll up her sleeves and dive into your business, bringing the expertise and strategic insight needed to propel your business success forward.
Whether you’re looking for someone to guide a major product launch, oversee a rebranding effort, or simply provide ongoing strategic marketing leadership, Invictus CMO has the right talent for you.
What Does a Fractional CMO Do?
Believe it or not, there are many who aren’t clear on what a fractional CMO does. Picture this: they’re like the Swiss Army knife of your marketing team, handling everything from strategy to culmination of those initiatives. They develop comprehensive marketing plans, manage digital campaigns, oversee market research, and fine-tune your brand positioning. At Invictus CMO we’re particularly adept at lead generation, direct marketing, and creating an environment that’s ideal for customer conversion. The 25 years of sales background is an added bonus to which ensures that sales and marketing are on the same page. Did you know that simply aligning sales and marketing can dramatically improve your revenue?
One of the secret weapons is the unique fractional CMO playbook. This playbook is a strategic guide outlining actionable marketing plans, timelines, and key performance indicators. It’s like having a treasure map that leads straight to marketing success. With a fractional CMO, you get a clear path forward and marketing efforts laser-focused on achieving your business goals. This fractional CMO playbook is unique for each client and their needs.
“Fractional CMOs are perfect for businesses experiencing rapid growth, strategic shifts, or project-based needs.”
What Is the Difference Between a Fractional CMO and a Consultant?
You might be thinking, “Isn’t a consultant the same thing?” Not quite. While both bring valuable expertise, their roles differ significantly. A fractional CMO becomes part of your leadership team, working closely with other executives to align marketing strategies with your overall business objectives. They’re hands-on, diving into day-to-day operations and ensuring everything runs smoothly.
Consultants, on the other hand, typically provide strategic advice without getting involved in the nitty-gritty. They offer insights and suggestions, but the implementation is left to your internal team and the consulting is usually done at a higher level, not built on data analytics.
When it comes to costs, you’re probably wondering how much a fractional CMO should charge per hour on how much a fractional CMO should charge per month. Rates vary, but generally, you’re looking at $200 to $550 per hour or $3,000 to $15,000 per month. This flexibility allows you to access top-tier marketing talent without the financial burden of a full-time executive. You should know that Invictus does not offer hourly rates. Every project needs more than “hours”, they need months in order to fully succeed, so our rates are project based and are typically 6-month engagements for maximum efficacy.
Hiring a fractional CMO can make all the difference in the world when it comes to your businesses realizing its full potential. A fractional CMO brings high-level expertise right when you need it, without the commitment of a full-time hire. Whether you’re experiencing rapid growth, launching a new product, or reworking your marketing strategy, a fractional CMO provides the strategic guidance to propel your business forward. That’s just how we’re wired at Invictus CMO.
So, if you’re ready to elevate your marketing efforts and see real results that’s based on real principles, not guesswork and without wasting 50% of your
A fractional CMO’s primary responsibility is to garner attention for your business’ product/service and to convert that attention into qualified leads
marketing budget, don’t hesitate. Reach out to Invictus CMO and find the perfect fractional CMO for your business. Schedule your CEO Flash Focus meeting today!–a preliminary focused and high-level 15-20-minute meeting with CEOs to highlight their main challenges. No selling. Just solutions. I believe that your business deserves it.
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