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Looking for a first class fractional CRO? Trying to prepare to launch a new product? Or perhaps you’ve got stagnant growth or your numbers are in a decline.  Some have come to us with scaling challenges or obstacles to address in market expansion. Sometimes there’s a misalignment between sales and marketing.  There’s a myriad of reasons why one might need a fractional CRO.  We’re here to help overcome those issues and leave you better than where we started. Whatever the problem is, we’re undaunted and ready to provide a trackable solution that can give you a measurable ROI.

Enter a realm where the conventional boundaries of marketing and sales are reimagined. At Invictus CMO, we know that Sales isn’t just a part of your business—it’s the pulsating core of everything you do. Every success begins with a sale. We enhance this vital heartbeat, making it stronger, more effective, and relentless.

We transform mundane sales data into dynamic strategies that place the customer at the forefront of every aspect of the sales journey. Our approach revolutionizes this definition as it uncovers the true start and end points of the customer journey, leading to higher quality customers, enthusiastic brand advocates, and a robust source of referrals—with the added benefit of remarkably improved conversion rates.

Did you know that increasing customer retention rates by just 5% can increase profits by 25% to 95%?!

You should also know that access to fractional CRO talent can lead to a 35% improvement in sales efficiency and a 25% increase in customer retention rates over time.  That’s some pretty serious math. 

Our revolutionary methods are relied upon by industry giants like Disney, Nordstrom, and Southwest Airlines. Curious about their secret recipe for thriving in any economic climate? Let Invictus CMO unlock these insights for you with our Fractional CRO services. Our ability to smoothly glide between the expertise necessary between marketing and sales makes us a formidable asset to any competitor that may be in your way.

Oops. You missed another sale while reading this.  So schedule a Discovery Call today, and commence your journey to success with Invictus CMO—where we transform concerns and aspirations into tangible, outstanding results.

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Addressing Common Concerns in Hiring a fractional CRO 

When considering the engagement of a Fractional Chief Revenue Officer (CRO), companies may have several reservations or objections. Addressing these concerns effectively requires a deep understanding of the potential challenges and the provision of data-driven reassurances. Here are some common objections along with detailed responses incorporating facts and figures:

 

Cost Concerns

Objection: “Hiring a Fractional CRO is too expensive for our current budget.”

 

Response: While the initial investment in a Fractional CRO might seem significant, it’s important to consider the ROI. According to a recent study companies that engaged Fractional CROs experienced an average revenue growth of 10-20% within the first year. Furthermore, considering the average full-time CRO salary ranges from $250,000 to $400,000 annually, not including bonuses and benefits, a Fractional CRO provides access to high caliber talent at a fraction of the cost, typically charging between $8,000 to $15,000 per month depending on the engagement’s scope.

 

Doubts about Effectiveness

Objection: “Can a part-time executive truly understand and impact our business?”

 

Response: Fractional CROs bring a wealth of experience from working across various industries and companies. A survey by the Harvard Business Review highlighted that executives with diverse experience portfolios are 35% more likely to outperform their peers in revenue growth and profitability. Their broad perspective enables them to implement proven strategies and innovative solutions tailored to your specific challenges.

 

Concerns about Commitment

Objection: “A Fractional CRO won’t be as committed as a full-time executive.”

 

Response: Fractional CROs often work with a limited number of clients, ensuring deep involvement and commitment to each. According to Forbes, 78% of companies using fractional executives reported higher levels of strategic input and commitment compared to some full-time roles, primarily because Fractional CROs measure their success by the tangible results they deliver, aligning their goals closely with the companies they serve.

 

Integration with Existing Teams

Objection: “How will a Fractional CRO integrate with our current team?”

 

Response: Effective integration is a key focus for Fractional CROs. They typically spend the initial weeks understanding the team dynamics, company culture, and existing processes. A study by McKinsey found that companies with highly integrated teams see a 25% increase in employee satisfaction and a 15% increase in productivity. Fractional CROs leverage their experience to foster collaboration, mentorship, and skill development within your team.

 

Fear of Over-dependence

Objection: “We might become too dependent on the Fractional CRO.”

 

Response: The goal of a Fractional CRO is not to create dependency but to build self-sustaining systems and processes. They focus on transferring knowledge and skills to your team, ensuring that improvements in revenue generation and operational efficiency continue long after their engagement ends. Data from the Sales Management Association indicates that companies that invest in sales process improvements report a 32% higher sales strategy implementation success rate.

 

Uncertainty about Return on Investment (ROI)

Objection: “Is there a guarantee on the ROI from hiring a Fractional CRO?”

 

Response: While no engagement can guarantee specific ROI figures, the track record of Fractional CROs speaks volumes. On average, businesses report seeing a return of 4 to 8 times their investment within the first 12 to 18 months of engaging a Fractional CRO, according to a survey by the Fractional Executive Association. This ROI is achieved through strategic sales and marketing alignment, process optimization, and leveraging technology for efficiency gains.