Step Into the Extraordinary with Invictus CMO

 

Welcome to Invictus CMO, where we don’t just break the marketing rules—we rewrite them. Why call it unusual? Because we’ve nailed down exclusive lead generation strategies and more that send your business soaring far beyond your competitors—yes, even that one.

Picture the epic showdown between David and Goliath. Now, imagine your business armed with a slingshot full of strategic advantages, effortlessly leveling the playing field. At Invictus CMO, we mix cutting-edge technology with unmatched expertise to turn traditional SEO and SEM into revolutionary branding strategies. Think of us as your secret marketing ninjas.

Our track record of delivering exceptional results is so rock-solid, we confidently offer a satisfaction guarantee on some of our lead generation tactics. That’s right, we’re making bold moves in the Fractional CMO game. And let’s not forget—we’re always up-to-date with the latest AI innovations, keeping your business ahead of the curve and running like a finely tuned sports car.

Ready to embark on your journey to success? Schedule a CEO Flash Focus meeting with us today and discover how Invictus CMO can launch your business to new heights. It’s a preliminary focused and high-level 15-20-minute meeting with CEOs to highlight your main challenges. Afterall, isn’t it time to leave ordinary marketing in the dust and step into the extraordinary?

Book Your CEO FLASH FOCUS CALL

Discover the straightforward reasons to bring on a fractional CMO here.

We’re experts at Lead Generation. Discover our unique secret sauce here in this special E-book, “The Secret Marketing World of David vs Goliath: How to Tower Over Your Big Competitors Easily Without Their Massive Budget“. 

Addressing Common Concerns in Hiring a fractional CMO

When considering the engagement of a Fractional Chief Marketing Officer (CMO), companies may have several reservations or objections. Addressing these concerns effectively requires a deep understanding of the potential challenges and the provision of data-driven reassurances. Here are some common objections along with detailed responses incorporating facts and figures:

Concerns about Cost Effectiveness:

Objection: “I’m concerned about the cost. Won’t hiring a fractional CMO be more expensive in the long run?”

Response: We understand cost is a significant factor. However, investing in our services often pays for itself and more. Our track record shows that businesses using fractional CMOs experience an average of 33% revenue growth. With our tailored strategies and expertise, the increase in revenue often outweighs the investment, making it a wise and profitable decision for your business in the long run. Also, don’t forget our guarantee when it comes to lead generation.  That’s the most valuable asset we can give to you and we leave it behind to continue to function for you long after our engagement with you is over. So we pay for ourselves over and over again. 

Objection: “I’m concerned about the cost. Won’t hiring a fractional CMO be more expensive in the long run?”

Response: We understand cost is a significant factor. However, hiring a fractional CMO can actually save you money compared to a full-time executive. With our flexible engagement terms and tailored solutions, you’ll get high-level expertise at a fraction of the cost.

Objection: “I’m uncertain about the return on investment (ROI) of hiring a fractional CMO. How can we ensure measurable results?”

Response: “Measurable results are essential, and our track record speaks for itself. On average, businesses using fractional CMOs experience a 33% increase in revenue. With our data-driven approach and tailored strategies, we prioritize delivering tangible ROI for your business. We set clear objectives, track key performance indicators, and regularly report on progress to ensure transparency and accountability. Our focus is on driving measurable results that positively impact your bottom line.”

Doubts about Effectiveness:

Objection: “I have doubts about the effectiveness of hiring Invictus CMO. How can I be sure that your experience as a fractional CMO and Chief Revenue Officer translates into effective results for my business?”

Response: “We understand your concerns, and we appreciate the importance of tangible results. With nearly 15 years of experience as a fractional CMO and 25 years in sales, including 15 as a Chief Revenue Officer, we bring a wealth of expertise to the table. Our track record speaks for itself, with a proven history of driving revenue growth and delivering impactful marketing strategies for businesses like yours. We’re committed to leveraging our extensive experience to achieve measurable success for your business. Let’s work together to unlock your full potential and exceed your expectations.

 

Objection: “I’m not sure about working with Invictus CMO because you’re not a big fractional CMO agency. How can I trust a smaller agency to meet my needs?”

Response: We understand your concern, but being smaller doesn’t mean sacrificing quality. In fact, it allows us to provide personalized attention and dedicated expertise tailored to your business. Our boutique approach ensures that you’re not just another client; you’re a valued partner. We pride ourselves on delivering exceptional results and building long-term relationships based on trust and satisfaction. We only take on a small handful of clients at any one time so that we can be congruent in the high level of service and action that we provide. With Invictus CMO, you can expect big agency results with the attention and care of a smaller, more agile team.

 

Concern about Commitment:

Objection: “I’m concerned that a part-time executive won’t be as committed as a full-time hire.”

Response: Commitment isn’t measured by hours worked but by dedication and impact. Despite being part-time, our commitment to your business is unwavering. With our fractional CMO role, you gain a highly skilled and dedicated partner invested in your success. We prioritize your business’s needs and goals, ensuring that our efforts are aligned with driving tangible results. Our focus is on delivering value and making a meaningful impact, regardless of the time commitment.

 

Concern about Integration:

Objection: “I’m concerned about the integration of a fractional CMO with our existing teams. How can we ensure seamless collaboration?”

Response: Integration is key, and we prioritize seamless collaboration with your existing teams. Our approach involves close communication, active participation, and a thorough understanding of your team dynamics and culture. We work as an extension of your team, fostering open dialogue and mutual respect to ensure everyone is aligned towards common goals. With our collaborative mindset and adaptable approach, we strive to integrate seamlessly into your existing structure, enhancing synergy and maximizing efficiency.

 

Concern about Qualifications:

Objection: “I’m uncertain about the expertise. How can I be sure your fractional CMOs have the skills and experience necessary for my business?”

Response: “I bring decades of experience and a proven track record of success to the table. Additionally, I offer personalized attention and dedicated support to ensure your marketing needs are met. I’ve worked across a myriad of industries at all different levels of growth.  If it involves transactions and customers then my principles will be effective. 

 

Concern about Over-Dependence:

Objection: “I’m afraid of over-dependence on a fractional CMO. How can we avoid relying too heavily on external expertise?”

Response: We understand the importance of maintaining independence and internal capabilities. Our approach emphasizes empowerment and knowledge transfer to your team. While we provide strategic guidance and support, our goal is to equip your team with the skills and insights needed for long-term success. We encourage collaboration and offer training opportunities to ensure your team can handle marketing challenges autonomously. By fostering self-reliance and providing ongoing support, we aim to strike the right balance between leveraging external expertise and building internal capabilities.