Fractional CMOs provide vital leadership and spearhead collaboration and strategy sessions
Are you a busy CEO or simply curious about the earning potential of fractional executives? You’re in the right place. Understanding the income possibilities for roles like a fractional chief brand officer can be quite enlightening. In this article, we’ll explore the earnings of fractional chief brand officers and compare them with other fractional executive roles, such as a Fractional CMO and Fractional CEO. By the end, you’ll have a clearer picture of the financial landscape in this growing field. For more detailed insights into the responsibilities and expectations, check out our comprehensive fractional CMO job description.
Before delving into the topic it’s important to understand the value that fractionals bring to the business. Wall Street Journal concluded that those businesses which bring on a fractional executive see a 33% increase in revenue on average. So keep that in mind as we’re going over their immediate costs and be sure to consider your ROI.
How much do fractional chief brand officers make?
The role of a fractional chief brand officer is becoming increasingly popular as businesses seek top-notch branding expertise without committing to a permanent hire. So, how much do fractional chief brand officers make per engagement or hour?
Typically, the income for a fractional chief brand officer varies based on experience, industry, and the scope of work. On average, how much do fractional chief brand officers make per hour can range from $150 to $300. For longer-term engagements, they might command monthly retainers that range from $5,000 to $15,000, depending on the project’s complexity and the value they bring to the table.
How much do fractional CMOs get paid?
When considering the earnings of fractional executives, it’s essential to look at various roles. Let’s start with the fractional CMO. So, how much does a fractional CMO cost per hour?
Fractional CMOs, who handle strategic marketing initiatives, typically charge between $200 and $550 per hour. On a monthly basis, their fees can range from $3,000 to $15,000, reflecting their high-level strategic impact on the business.
What is the hourly rate for a fractional CEO?
A comparison of fractional executive pay ranges
Fractional CEOs are another critical role in the fractional executive landscape. These professionals offer leadership and direction on a part-time basis, often working with multiple companies. So, how much does a fractional CEO make per hour?
The hourly rate for a fractional CEO can be quite substantial, generally falling between $300 and $1500 per hour. Depending on the engagement, how much does a fractional CEO make a month can range from $15,000 to $40,000. This rate reflects their extensive experience and the significant responsibility they bear in steering companies towards growth.
How much do fractional executives make?
Fractional executives, in general, earn impressive incomes due to their specialized skills and flexible working arrangements. Also keep in mind that they are working with multiple clients at a time typically. How much do fractional executives make depends on their specific role, expertise, and the industry they operate in—not to mention how many clients they can juggle at one time. Typically a fractional executive makes $250,000 or more.
On average, fractional executives as a whole, can charge anywhere from $150 to $1500 per hour when considering the lower tiered fractionals such as fractional content marketers or fractional marketers, etc. who are not C-suite members. Monthly retainers for their services often start at around $2,000 and can go up to $40,000 or more, depending on the role and the client’s needs. This flexible yet lucrative earning potential makes fractional executive roles highly attractive for seasoned professionals. It gives them the opportunity to help the types of businesses they like with their hard-earned knowledge and experience.
Now, on to our last question.
“Fractional executives provide high-level expertise without the expense of full-time salaries.”
How much does fractional leadership cost?
I’m not going to answer this quite how you expected. Given the financial benefits of hiring fractional executives, many businesses are curious about how much does fractional leadership cost overall. As you know, fractional leadership provides high-level expertise without the expense of full-time salaries and benefits.
A compelling statistic to consider: businesses that hire fractional executives, such as . CROs, or CEOs, often see a revenue increase of 33% within the first year. This impressive growth is a testament to the strategic value and efficiency brought by fractional leaders. So, if you’re bringing a fractional CMO on board from Invictus CMO, for example, and you pay them $9,000 a month, but you see a 33% revenue increase on your $5,000,000 existing revenue, then that really didn’t COST you anything. It netted you over $1.5 million. That’s not a cost, my friends. That’s pretty close to printing money! And keep in mind, that’s an average. We here at Invictus CMO are anything but average. That’s why we’re able to give a performance guarantee on our lead generation tactics which is unseen in the fractional CMO world.
Typically, the cost of fractional leadership varies significantly based on the executive’s role and the business’s specific needs. Hourly rates for fractional leaders can range from $150 to $1500, while monthly retainers generally span from $2,000 to $40,000. This investment is often justified by the strategic insights and leadership they bring, driving business growth and efficiency immediately for the business. 92% of businesses, for example, state that they wish they had brought on board their fractional CMO sooner!
Fractional chief brand officers, along with other fractional executives, offer a compelling value proposition for businesses looking to leverage expert-level skills without the commitment of a full-time hire. Whether it’s a fractional CMO, CEO, or chief brand officer, the earning potential is substantial, thus justifying reflecting the high demand for their specialized skills and the fact that there’s been a 32% growth in the use of fractional executives in the past year.
If you’re considering adding fractional leadership to your team, understanding these costs and potential revenue benefits can help you make an
: “92% of businesses that hired fractional CMOs wish they had done so sooner.”
informed decision. Ready to claim your 33% revenue increase? Schedule your private CEO Flash Focus, a preliminary focused, high-level 15–20-minute meeting with CEOs to highlight their main challenges. No selling. Just solutions.
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